Project
Making Rama unmistakable on social
Client
Services
Short-form Content
UGC Campaigns
Creative Strategy
Year
2026
The Challenges
Staying bold without losing momentum
Their content needed to feel sharp and opinionated without becoming repetitive or getting buried in the feed. At the same time, Rama needed a content system that could scale without diluting their creative intent or slowing the team down.
our approach
Content optimized for how people scroll
We started by understanding Rama’s tone, visual language, and how their audience actually behaves on social. From there, we shaped short-form content formats that felt native to Reels and TikTok while staying unmistakably Rama.
the result
A bolder presence, backed by growth
With a clearer structure and more intentional execution, Rama’s content became more consistent and instantly recognizable. Their social presence gained momentum without losing its edge.
100%
Follower growth
5M+
Impressions
3x
ROAS increase
